Finding ways to promote football

Finding ways to promote football
By Joaquin Henson (The Philippine Star)

MANILA, Philippines - Negros Occidental Football Association (NOFA) president Charlie Cojuangco yesterday bared plans of importing European experts to conduct clinics for referees, coaches, physical trainers and even sports
journalists in a serious effort to lay the groundwork for a nationwide promotional campaign with support from the Philippine Sports Commission (PSC).

Cojuangco said former Uruguay pro Maor Rozen, who is in his fifth visit here since 2008, will assist in tapping the experts from European leagues during the off-months of July and August.

“We won’t be offering licensing clinics or courses,” said Cojuangco. “We’ll be inviting anyone interested to advance their knowledge of the game. With Maor, we hope to assist in raising the level of competence of our referees, coaches, physical trainers and journalists so that in turn, they may educate our players.”

Cojuangco, 46, said there are many ways to promote football although starting at the grassroots level sets the direction for the future.

More Philstar